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En webDelFuturo nos interesa presentar la información más actual y de importancia relacionada con los servicios que prestamos por lo que a continuación presentamos diferentes fuentes de consulta sobre diferentes temas de interés. Cada una de nuestra fuentes de información proviene de sitios web de alto renombre en el plano tecnológico actual. Si es de su interés podríamos incluir noticias de más fuentes de información de acuerdo a sus necesidades.
Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
We’ve used 3 main communication channels to hear what our users are saying:
- Help forum Top Contributors - Top Contributors in our help forums have been very helpful in bringing up topics seen in the forums. They communicate regularly with Google’s Search teams, and help the large community of Search Console users.
- Open feedback - We analyzed open feedback comments about classic Search Console and identified the top requests coming in. Open feedback can be sent via the ‘Submit feedback’ button in Search Console. This open feedback helped us get more context around one of the top requests from the last years: more than 90 days of data in the Search Analytics (Performance) report. We learned of the need to compare to a similar period in the previous year, which confirmed that our decision to include 16 months of data might be on the right track.
- Search Console panel - Last year we created a new communication channel by enlisting a group of four hundred randomly selected Search Console users, representing websites of all sizes. The panel members took part in almost every design iteration we had throughout the year, from explorations of new concepts through surveys, interviews and usability tests. The Search Console panel members have been providing valuable feedback which helped us test our assumptions and improve designs.
As the launch date grew closer, we performed several larger scale experiments. We A/B tested some of the new Search Console reports against the existing reports with 30,000 users. We tracked issue fix rates to verify new Search Console drives better results and sent out follow-up surveys to learn about their experience. This most recent feedback confirmed that export functionality was not a nice-to-have, but rather a requirement for many users and helped us tune detailed help pages in the initial release.
We are happy to announce that the new Search Console is now available to all sites. Whether it is through Search Console’s feedback button or through the user panel, we truly value a collaborative design process, where all of our users can help us build the best product.
Try out the new search console.
We're not finished yet! Which feature would you love to see in the next iteration of Search Console? Let us know below.
Posted by the Search Console UX team
We're happy to announce that we are introducing another audit category to the Lighthouse Chrome Extension: SEO Audits.
Lighthouse is an open-source, automated auditing tool for improving the quality of web pages. It provides a well-lit path for improving the quality of sites by allowing developers to run audits for performance, accessibility, progressive web apps compatibility and more. Basically, it "keeps you from crashing into the rocks", hence the name Lighthouse.
The SEO audit category within Lighthouse enables developers and webmasters to run a basic SEO health-check for any web page that identifies potential areas for improvement. Lighthouse runs locally in your Chrome browser, enabling you to run the SEO audits on pages in a staging environment as well as on live pages, public pages and pages that require authentication.
Bringing SEO best practices to you
The current list of SEO audits is not an exhaustive list, nor does it make any SEO guarantees for Google websearch or other search engines. The current list of audits was designed to validate and reflect the SEO basics that every site should get right, and provides detailed guidance to developers and SEO practitioners of all skill levels. In the future, we hope to add more and more in-depth audits and guidance — let us know if you have suggestions for specific audits you'd like to see!
How to use it
Currently there are two ways to run these audits.
- Install the Lighthouse Chrome Extension
- Click on the Lighthouse icon in the extension bar
- Select the Options menu, tick “SEO” and click OK, then Generate report
- Open Chrome Developer Tools
- Go to Audits
- Click Perform an audit
- Tick the “SEO” checkbox and click Run Audit.
The current Lighthouse Chrome extension contains an initial set of SEO audits which we’re planning to extend and enhance in the future. Once we're confident of its functionality, we’ll make the audits available by default in the stable release of Chrome Developer Tools.
We hope you find this functionality useful for your current and future projects. If these basic SEO tips are totally new to you and you find yourself interested in this area, make sure to read our complete SEO starter-guide! Leave your feedback and suggestions in the comments section below, on GitHub or on our Webmaster forum.
Posted by Valentyn, Webmaster Outreach Strategist.
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
We encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.
- Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
- Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
- PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations
As always, if you have any questions or feedback, please visit our webmaster forums.Posted by Zhiheng Wang and Doantam Phan
PageSpeed Insights provides information about how well a page adheres to a set of best practices. In the past, these recommendations were presented without the context of how fast the page performed in the real world, which made it hard to understand when it was appropriate to apply these optimizations. Today, we’re announcing that PageSpeed Insights will use data from the Chrome User Experience Report to make better recommendations for developers and the optimization score has been tuned to be more aligned with the real-world data.
The PSI report now has several different elements:
- The Speed score categorizes a page as being Fast, Average, or Slow. This is determined by looking at the median value of two metrics: First Contentful Paint (FCP) and DOM Content Loaded (DCL). If both metrics are in the top one-third of their category, the page is considered fast.
- The Optimization score categorizes a page as being Good, Medium, or Low by estimating its performance headroom. The calculation assumes that a developer wants to keep the same appearance and functionality of the page.
- The Page Load Distributions section presents how this page’s FCP and DCL events are distributed in the data set. These events are categorized as Fast (top third), Average (middle third), and Slow (bottom third) by comparing to all events in the Chrome User Experience Report.
- The Page Stats section describes the round trips required to load the page’s render-blocking resources, the total bytes used by the page, and how it compares to the median number of round trips and bytes used in the dataset. It can indicate if the page might be faster if the developer modifies the appearance and functionality of the page.
- Optimization Suggestions is a list of best practices that could be applied to this page. If the page is fast, these suggestions are hidden by default, as the page is already in the top third of all pages in the data set.
For more details on these changes, see About PageSpeed Insights. As always, if you have any questions or feedback, please visit our forums and please remember to include the URL that is being evaluated.
Posted by Mushan Yang (杨沐杉) and Xiangyu Luo (罗翔宇), Software Engineers
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