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En webDelFuturo nos interesa presentar la información más actual y de importancia relacionada con los servicios que prestamos por lo que a continuación presentamos diferentes fuentes de consulta sobre diferentes temas de interés. Cada una de nuestra fuentes de información proviene de sitios web de alto renombre en el plano tecnológico actual. Si es de su interés podríamos incluir noticias de más fuentes de información de acuerdo a sus necesidades.

 

Google Webmaster Central Blog

Official news on crawling and indexing sites for the Google index.

How we fought webspam - Webspam Report 2016


With 2017 well underway, we wanted to take a moment and share some of the insights we gathered in 2016 in our fight against webspam. Over the past year, we continued to find new ways of keeping spam from creating a poor quality search experience, and worked with webmasters around the world to make the web better.

We do a lot behind the scenes to make sure that users can make full use of what today’s web has to offer, bringing relevant results to everyone around the globe, while fighting webspam that could potentially harm or simply annoy users.

Webspam trends in 2016


How we fought spam in 2016


Working with users and webmasters for a better web


  • In 2016 we received over 180,000 user-submitted spam reports from around the world. After carefully checking their validity, we considered 52% of those reported sites to be spam. Thanks to all who submitted reports and contributed towards a cleaner and safer web ecosystem!
  • We conducted more than 170 online office hours and live events around the world to audiences totaling over 150,000 website owners, webmasters and digital marketers.
  • We continued to provide support to website owners around the world through our Webmaster Help Forums in 15 languages. Through these forums we saw over 67,000 questions, with a majority of them being identified as having a Best Response by our community of Top contributors, Rising Stars and Googlers. 
  • We had 119 volunteer Webmaster Top Contributors and Rising Stars, whom we invited to join us at our local Top Contributor Meetups in 11 different locations across 4 continents (Asia, Europe, North America, South America). 


We think everybody deserves high quality, spam-free search results. We hope that this report provides a glimpse of what we do to make that happen.

Posted by Michal Wicinski, Search Quality Strategist and Kiyotaka Tanaka, User Education & Outreach Specialist 
Author: Google Webmaster Central
Posted: April 18, 2017, 10:48 am

Similar items: Rich products feature on Google Image Search

Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user. Similar items supports handbags, sunglasses, and shoes and will cover other apparel and home & garden categories in the next few months.

The Similar items feature enables users to browse and shop inspirational fashion photography and find product info about items they’re interested in. Try it out by opening results from queries like [designer handbags].

Finding price and availability information was one of the top Image Search feature requests from our users. The Similar items carousel gets millions of impressions and clicks daily from all over the world.

To make your products eligible for Similar items, make sure to add and maintain schema.org product metadata on your pages. The schema.org/Product markup helps Google find product offerings on the web and give users an at-a-glance summary of product info.

To ensure that your products are eligible to appear in Similar items:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly
  • See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

Right now, Similar items is available on mobile browsers and the Android Google Search App globally, and we plan to expand to more platforms in 2017.

If you have questions, find us in the dedicated Structured data section of our forum, on Twitter, or on Google+. To prevent your images from showing in Similar items, webmasters can opt-out of Google Image Search.

We’re excited to help users find your products on the web by showcasing buyable items. Thanks for partnering with us to make the web more shoppable!

Posted by Julia E, Product Manager on Image Search
Author: Google Webmaster Central
Posted: April 10, 2017, 3:09 pm

Updates to the Google Safe Browsing’s Site Status Tool

(Cross-posted from the Google Security Blog)
Google Safe Browsing gives users tools to help protect themselves from web-based threats like malware, unwanted software, and social engineering. We are best known for our warnings, which users see when they attempt to navigate to dangerous sites or download dangerous files. We also provide other tools, like the Site Status Tool, where people can check the current safety status of a web page (without having to visit it).

We host this tool within Google’s Safe Browsing Transparency Report. As with other sections in Google’s Transparency Report, we make this data available to give the public more visibility into the security and health of the online ecosystem. Users of the Site Status Tool input a webpage (as a URL, website, or domain) into the tool, and the most recent results of the Safe Browsing analysis for that webpage are returnedplus references to troubleshooting help and educational materials.



We’ve just launched a new version of the Site Status Tool that provides simpler, clearer results and is better designed for the primary users of the page: people who are visiting the tool from a Safe Browsing warning they’ve received, or doing casual research on Google’s malware and phishing detection. The tool now features a cleaner UI, easier-to-interpret language, and more precise results. We’ve also moved some of the more technical data on associated ASes (autonomous systems) over to the malware dashboard section of the report.

 While the interface has been streamlined, additional diagnostic information is not gone: researchers who wish to find more details can drill-down elsewhere in Safe Browsing’s Transparency Report, while site-owners can find additional diagnostic information in Search Console. One of the goals of the Transparency Report is to shed light on complex policy and security issues, so, we hope the design adjustments will indeed provide our users with additional clarity.

Posted by Deeksha Padma Prasad and Allison Miller, Safe Browsing
Author: Google Webmaster Central
Posted: March 30, 2017, 9:32 am

#NoHacked: A year in review

We hope your year started out safe and secure!
We wanted to share with you a summary of our 2016 work as we continue our #NoHacked campaign. Let’s start with some trends on hacked sites from the past year.

State of Website Security in 2016

First off, some unfortunate news. We’ve seen an increase in the number of hacked sites by approximately 32% in 2016 compared to 2015. We don’t expect this trend to slow down. As hackers get more aggressive and more sites become outdated, hackers will continue to capitalize by infecting more sites.
On the bright side, 84% webmasters who do apply for reconsideration are successful in cleaning their sites. However, 61% of webmasters who were hacked never received a notification from Google that their site was infected because their sites weren't verified in Search Console. Remember to register for Search Console if you own or manage a site. It’s the primary channel that Google uses to communicate site health alerts.

More Help for Hacked Webmasters


We’ve been listening to your feedback to better understand how we can help webmasters with security issues. One of the top requests was easier to understand documentation about hacked sites. As a result we’ve been hard at work to make our documentation more useful.
First, we created new documentation to give webmasters more context when their site has been compromised. Here is a list of the new help documentation:
Next, we created clean up guides for sites affected by known hacks. We’ve noticed that sites often get affected in similar ways when hacked. By investigating the similarities, we were able to create clean up guides for specific known type of hack. Below is a short description of each of the guides we created:
Gibberish Hack: The gibberish hack automatically creates many pages with non-sensical sentences filled with keywords on the target site. Hackers do this so the hacked pages show up in Google Search. Then, when people try to visit these pages, they’ll be redirected to an unrelated page, like a porn site. Learn more on how to fix this type of hack.
Japanese Keywords Hack: The Japanese keywords hack typically creates new pages with Japanese text on the target site in randomly generated directory names. These pages are monetized using affiliate links to stores selling fake brand merchandise and then shown in Google search. Sometimes the accounts of the hackers get added in Search Console as site owners. Learn more on how to fix this type of hack.
Cloaked Keywords Hack: The cloaked keywords and link hack automatically creates many pages with non-sensical sentence, links, and images. These pages sometimes contain basic template elements from the original site, so at first glance, the pages might look like normal parts of the target site until you read the content. In this type of attack, hackers usually use cloaking techniques to hide the malicious content and make the injected page appear as part of the original site or a 404 error page. Learn more on how to fix this type of hack.

Prevention is Key


As always it’s best to take a preventative approach and secure your site rather than dealing with the aftermath. Remember a chain is only as strong as its weakest link. You can read more about how to identify vulnerabilities on your site in our hacked help guide. We also recommend staying up-to-date on releases and announcements from your Content Management System (CMS) providers and software/hardware vendors.

Looking Forward

Hacking behavior is constantly evolving, and research allows us to stay up to date on and combat the latest trends. You can learn about our latest research publications in the information security research site. Highlighted below are a few specific studies specific to website compromises:
If you have feedback or specific questions about compromised sites, the Webmaster Help Forums has an active group of Googlers and technical contributors that can address your questions and provide additional technical support.

Posted by Wafa Alnasayan, Trust & Safety Analyst and Eric Kuan, Webmaster Relations
Author: Google Webmaster Central
Posted: March 20, 2017, 3:03 pm

TechRadar: Mobile computing news

TechRadar UK latest feeds

Surface Book 2 release date, news and rumors

Could we see the Surface Book 2 as early as May 2?
Author:
Posted: April 25, 2017, 5:57 pm

The best laptop deals in April 2017: cheap laptops for every budget

All the best deals on laptops, ultrabooks and two-in-one laptop/tablet hybrids.
Author:
Posted: April 25, 2017, 3:54 pm

Surface Pro 5 release date, news and rumors

Will the Surface Pro 5 appear at Microsoft's May 2 education-focused event?
Author:
Posted: April 25, 2017, 1:44 pm

Best free iPad games 2017

So you've got an iPad and now you have no cash left to buy any games. Have no fear, because there are plenty you can get for no money at all.
Author:
Posted: April 25, 2017, 12:31 pm

 



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